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On the surface it would appear that an engineer would need to know little about marketing, or even communicate with marketing professionals, to be successful. However, an engineer that understands and anticipates market conditions can design products that meet the exact needs of a market at the right time.

Marketing Fundamantals for Engineers shows you how to:

  • Develop marketable products that meet customers' needs
  • Identify solutions that positively impact customers lives
  • Create and define previously untapped markets
  • Work effectively with marketing professionals to understand market conditions and product requirements

If you're an engineer looking to increase business by understanding what customers are looking for, this book can help you find those needs and offer solutions to fix them with your unique skills!

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