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An all-in-one architectural practice toolkit! AIA Kemper Award winner James R. Franklin's Architect's Professional Practice Manual is a no-nonsense compendium of well-tested methods, valuable tips, and contracts, forms, checklists, and other tools in a graphics-oriented, at-a-glance format.

Beginning with how to position yourself in the marketplace, it takes you through the entire process of marketing, pricing, negotiating, designing, and carrying out projects, showing you how to build repeat client business while maintaining your joy and profitability through exemplary practices.

This lean-and-clean fieldbook stresses the project-driven principles of good practice, emphasizing collaborative behavior, doing right by the client and the people you work with and for, as a key to upward mobility.

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